In a previous essay, “The Magic of Juicing,” I explained in great detail how I first got into juicing over a decade ago. Long story short, the first time I saw the Jack LaLanne Power Juicer infomercial, I was instantly captivated. Jack’s enthusiasm for all things juice, combined with the Home Shopping Network’s savvy marketing strategy (the countdown clock – only 10 left!), created an irresistible desire in my brain to “unlock the power of juicing,” as Jack would say.
I have always been a sucker for infomercials. Whenever I’m flipping through the channels, I’m very likely to stop and watch Chuck Norris demonstrate – again – the wonders of the Total Gym. I’m still amazed that the NuWave Oven can produce such a juicy pork tenderloin, but with its patented infrared technology, I shouldn’t be surprised. Once in college I caught myself dialing the 1-800 number to order an Esteban guitar – only 100 left! – but luckily I came out of my trance before pulling out the credit card. I must take after my grandmother, who once ordered a wok set in the middle of the night and thought it had been a dream.