In a previous essay, “The Magic of Juicing,” I explained in great detail how I first got into juicing over a decade ago. Long story short, the first time I saw the Jack LaLanne Power Juicer infomercial, I was instantly captivated. Jack’s enthusiasm for all things juice, combined with the Home Shopping Network’s savvy marketing strategy (the countdown clock – only 10 left!), created an irresistible desire in my brain to “unlock the power of juicing,” as Jack would say.
Life is too short to eat bad food, and it astounds me to see some of the bad food decisions people make when there are so many good options readily available. In this essay I will attempt to lead you out of the darkness of food awfulness and into the light of food awesomeness. The journey is surprisingly easy, and you will be glad that you made the trip.